Managed By Qyuki, The Artists Are Once Again Poised To Take The Spotlight On The Exclusive NEXA Stage.
Mumbai, Maharashtra 23rd January 2024: Following the success of 2023, Lollapalooza is all set for its 2nd edition. With the Indian edition of Lollapalooza 2024 around the corner, melophiles across the country are gearing up for a power-packed two-day music fest. Following a staggering response to its Asia debut in India last year, the global music festival has pledged to be even bigger and better. Bringing the best of music artists from India to give an immense experience of a lifetime, NEXA Music artists will yet again perform at the exclusive NEXA Music Stage on the 27th and 28th of January 2024.
Spearheaded by A.R. Rahman, NEXA Music is a platform curated to promote aspiring Indian musicians to showcase their talent and create original international global Standard English music. Super winners from the NEXA Music season 1 Heat Sink, with Sunep A Jamir, along with the top 24 participants Maanuni Desai, and Brecilla will be joining at the exclusive NEXA stage on 27th-28th Jan. These amazing talents will be sharing the stage with power lineups such as: K-Pop star Eric Nam, JpegMafia, Long Distances, Jatayu, Dualist Inquiry, Caribou, Megan Murray, Shashwat Bulusu, Parekh & Singh, Fatoumata Diawara.
Maanuni Desai and Sunep A Jamir will be performing on 27th January, while Heat Sink and Brecilla will be performing on 28th January.
NEXA has always given chances to both international and upcoming emerging artists from India to perform on the same stage with the biggest artists. Qyuki’s dedication to fostering creativity and their contribution to the music industry has been pivotal in making this project a reality. With the help of their remarkable presence on social media over the years, Qyuki took charge of the campaign with a 360-degree approach involving content marketing, Radio, OOH, and multiple social media channels to amplify the marketing campaign for the song, creating buzz and excitement among music fanatics.
NEXA Music’s artists had underwent a mentorship program at the Music Lab to showcase their singing talent. This process gives the audiences the top 4 Super winners of the season. The NEXA top 24 contestants got to perform at the LAB floor. The entire set has been conceived, designed, managed, and executed exclusively by Qyuki Digital Media Pvt Ltd.
The COO of Qyuki Digital Media Juhi Mehta says - “We are thrilled to witness our emerging talents grace the stage once more at the world's largest music festival, Lollapalooza. Qyuki's partnership with Nexa has consistently aimed to showcase the finest talents in our country. Team Qyuki feels privileged to have our artists featured prominently in this prestigious event.”
About NEXA MUSIC
Launched in 2015, NEXA is designed to offer a global car buying experience to customers. Every NEXA experience is a testimony to unmatched hospitality, innovative technology and a global lifestyle. With over 407 showrooms across 250+ cities, NEXA is the 3rd largest retail automobile brand (in terms of volume). NEXA persistently stays true to its philosophy of ‘creating the new to inspire the next by providing a premium experience to everyone who enters the world of NEXA. NEXA introduced three experiential pillars which catered to the expectations of the discerning customers; NEXA MUSIC (Creation of New English Music that is Original and Inspiring), NEXA LIFESTYLE (Creation of new lifestyle experiences that are Avant-Garde and Aspirational & NEXA JOURNEYS (Creation of exclusive Journeys that are Unique). NEXA product line-up includes a complete range of premium best-sellers – IGNIS, BALENO, CIAZ, S-CROSS and XL6. Every vehicle in NEXA is curated with the best of technology, design, and features for customers’ delight.
About Qyuki Digital Media
Co-Founded by Samir Bangara, A.R.Rahman, and Shekhar Kapur, Qyuki is a data-driven new media company which discovers & amp; invests in India’s most influential creators to help them rapidly grow their audience, create content and launch new IPs. Qyuki has to its name several premium formats like ARRived - a singing talent hunt show with A. R Rahman as a mentor, Jammin’ - a collaboration-focused music show where legendary Bollywood composers and India’s top Internet icons create original tracks - and NEXA Music - a nationwide talent hunt for English-language singers. In Jan 2020, Qyuki created a breakthrough format of a fan festival called Epic Fam Jam, which brought together India’s biggest online sensations - in thematic mini-worlds of their own for super fan meetups - topped with incredible live performances. Qyuki also exclusively manages a host of talent across various digital platforms including YouTube, Instagram, and Snapchat.